The article gives the wonderful example of James Bond, while the character may be entertaining to watch on the big screen, how many of us are globally trained super-assassin's? It is extremely hard for a character to be well-liked or even memorable if no one feels like there is anything remotely in common with them.
An author must be careful also to not make a character too elitist, as an audience can't live vicariously through someone who is wholly unbelievable. A good example of this is the character Chuck Bartowski from the spy-comedy Chuck.
Chuck is a loveable goofball, who works at a local superstore. He is pushed into the CIA by a top-secret government device, and the writers of the show managed to keep him relatable and geeky the entire series.
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